What exactly is Subaru? To begin with, it?s a car company that was founded in 1953 by Kenji Kita and Chikuhei Nakajima. Its headquarters are currently in Tokyo, Japan. Today, Subaru vehicles are popular the world over — and for good reason. They?re great cars! Here?s a few more facts about this global company that might intrigue you.
1. What?s it Mean?
Subaru is the Japanese term for the Pleiades star cluster. The star cluster forms the Seven Sisters constellation. This was seen as appropriate for the company?s logo, considering it was comprised of several former companies that merged to create Fuji Heavy Industries. The very first Subaru was called the Subaru 1500.
2. Old Slogans
What do you think of when you think of a Subaru today? The current slogan for the company is ?confidence in motion.? Past advertising slogans, though, include ?inexpensive, and built to stay that way,? and Think, feel, drive.? Many Americans might remember a slogan from several years ago: ?Love, it?s what makes Subaru, a Subaru.?
3. Keen on Recycling
There is a Subaru plant located in Lafayette, Indiana, and this plant was the first auto assembly plant to achieve an incredible zero landfill status. Subaru also has a high recycling ratio for all their vehicles. It?s definitely an environmentally friendly company!
4. Why Used Car Dealerships are Recommending These Cars
Why is the Subaru such a popular brand for people looking for pre owned cars? There?s a few benefits. In 2009, Subaru had the second highest overall predicted resale values for vehicles. Consider this: 95% of Subaru cars sold in the past 10 years are still on the road. And the Insurance Institute for Highway Safety? It gave more 2014 Top Safety Picks to Subaru than to any other vehicle brand. In short, Subaru car dealers feel comfortable recommending this brand because it lasts a long time, and is safe even among so many other companies issuing recalls.
5. All Wheel Drive, All the Way
Many car vehicles only offer all wheel drive on some of their vehicles: AKA, it’s something you need to upgrade to. Subaru, though, has included it as a standard in most of their vehicles since first introducing the technology in 1996.
There’s no one reason people should or shouldn’t own a Subaru. If it seems like the car for you, though, consider checking out what sort of vehicles Subaru car dealers have on hand.
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