In 1911, a new car company was born. When a Belgium-born race-car driver named Louis Chevrolet teamed up with the then ousted General Motors founder William C Durant to form the Chevrolet Motor Car Company, a new kind of car company burst onto the scene that would change the dynamic of cars for sale on the American landscape.
The first Chevrolet was called the Classic Six and was a premium car with a price tag of $2,500. This model failed to turn a profit, but that didn’t stop the new company. Never give up! That was Louis Chevrolet’s motto and Durant believed it too. Durant soon managed to work a reverse merger to reclaim control of General Motors in1917, and soon after established the Chevrolet model as GM’s affordable brand. This move would take the car company to the top. By 1927, Chevrolet (more…)
31 Mar 2016